László Valkó
Budapest University of Technology and Economics Faculty of Chemical Technology and Biotechnology |
Környezetmérnöki mesterképzési szak nappali MSc |
Name of the subject in Hungarian: Környezeti marketing
Course ID | Assessment | Credits |
BMEGT42M418 | 0+2+0/f | 3 |
László Valkó
To present the role of marketing among environmental management techniques-methods. To highlight the position and role of environmental marketing in case of market oriented organisations. To prepare the student to system integrative way of thinking. To gain experience in the formulation of organisational environmental marketing concept.
Last modified: 2019-06-18 11:54:10