László Valkó
|
Budapest University of Technology and Economics Faculty of Chemical Technology and Biotechnology |
Környezetmérnöki mesterképzési szak nappali MSc |
Subject data sheet
Environmental Marketing
Name of the subject in Hungarian: Környezeti marketing
| Course ID | Assessment | Credits |
| BMEGT42M418 | 0+2+0/f | 3 |
Responsible person and department:
Lecturer:
Subject is based on:
Aim of the subject:
To present the role of marketing among environmental management techniques-methods. To highlight the position and role of environmental marketing in case of market oriented organisations. To prepare the student to system integrative way of thinking. To gain experience in the formulation of organisational environmental marketing concept.
Program of the subject has been developed by:
Last modified: 2019-06-18 11:54:10
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